Posts Tagged chiropractic marketing

Chiropractic Internet Marketing Strategy: Do it Yourself or Hire a Company?

May 10

Posted by admin in Uncategorized, chiropractic internet marketing, chiropractic marketing, chiropractic websites | No Comments

Here’s an interesting question for you to consider: Do you want to keep your internet marketing in-house or do you want to hire a professional? There are pros and cons to both, and the answer lies in your particular situation. Let’s check out the advantages and  disadvantages of both.

Advantages of in-house chiropractic internet marketing

  1. There is a lower monthly cost involved in using someone already employed by you.
  2. The staff knows your practice intimately.  Your staff has a good understanding of your clinic’s particular services and, therefore, is able to describe your specialties easier than those who don’t know the specifics of your particular practice.
  3. You can communicate anytime. Being in-house it is easier to set up times to have meetings or just to chat about situations on the fly.

Disadvantages of in-house chiropractic website marketing

  1. The staff may not be fully aware of what SEO (search engine optimization) is, let alone how to accomplish it. In that case, a lot of education and training will be needed to make sure SEO gets done right.
  2. The staff may be overworked. Sometimes the time it takes to do SEO can be underestimated. It is an ongoing process that can actually be a full-time job.  If a marketing manager has been told to do SEO as well as his or her full time job, obviously that person will be overworked and feel overwhelmed.
  3. Attention needs to be paid to detail. This goes together with Point #2. If the staff is overworked, they have no time to check out search engine news and keep up-to-date on how the search engines have changed the game each week and what needs to be done to implement those changes to keep your clinic internet presence up in the rankings.

Advantages of using an outside professional

  1. chiropractic marketing companies are specialists in the field.  They have experience in working on numerous clinics and their websites and optimizing them for SEO.  They know, first hand, what works effectively and what doesn’t.
  2. There is a dedicated team at the company who will be working on your site and can give it the attention it requires.
  3. The company has a specific plan and won’t be just jumping around, going from short term tactic to short term tactic with no organized strategy and no clear way to reach your desired goals. In other words, they have an “integrated” internet marketing strategy.

Disadvantages of a chiropractic internet marketing company

  1. Let’s face it, it can get expensive, but costs vary widely from company to company. Some companies out there are charging $600-$700 a month for their services. It is definitely worth your while to shop around and research before you buy.
  2. There is usually a commitment. Most chiropractic internet marketing companies will want you to sign up for at least six months to a year.
  3. Account management can be a problem. With high turnover rates at many companies, especially the big ones, there may be a chance that you’ll get handed from account manager to account manager just when you were building a relationship of trust. You may have to start over again, maybe even have to redesign and reiterate your strategy with the new manager.

Now that you’ve taken a moment to look at the pros and cons of both keeping your internet marketing in-house or hiring a professional, the solution to SEO and your internet marketing strategy will depend on the size of your practice, the time and staffing you can devote to it, and your overall long-term goals.

Now, of course, we are an internet marketing company that specializes in helping chiropractors with their internet presence. So, I will admit that I am a bit biased on the side of your hiring an expert to do it right. If you are thinking of hiring a company to develop and implement your internet marketing strategy, it is tremendously important for you to hire one that specializes in chiropractic clinics. Why? Because we understand the chiropractic profession intimately. Therefore, in the long run it will save you both time and money not having to explain what chiropractic is about to some general seo company. There are several of us out there.

If you are going to go with an outside company, be sure to read the fine print. Look at the bottom of their page for a disclaimer. If they have one, read about their “typical” results. You don’t want to be fooled by outrageous claims even though such hype can be enticing. Remember, your internet marketing strategy is just one stream of new patient leads. Even though chiropractic internet marketing is fast becoming a great source for new patient leads, and even though internet marketing gets more important with every passing day,  and even though it is a crucial area in which to generate new patient leads, it is still not the only source of marketing you will need to succeed in your practice.

Whether you choose to keep your internet marketing in-house or to hire a professional, you want to be sure that the time and money you spend on SEO gets you where you want to go. A member of your staff that does your internet marketing for “free,” while squeezing those efforts in-between other tasks, may “cost” you in the long run. A professional whose sole focus is internet marketing, won’t lose sight of your goals. Internet marketing is essential to your practice, so choose your chiropractic internet path wisely.

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Automated Social Media Part 2

May 7

Posted by admin in chiropractic internet marketing, social media | No Comments

Amended Part 2. We must have broken tweetpo.st as I got many comments saying it wasn’t accepting new accounts. So here is the amended Part 2.

Here is part two, today it is automating  Twitter tweets to your facebook page and getting from YouTube to your facebook page. Enjoy and please comment.

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Chiropractic Marketing: Part 3 of How to Own the Internet in Your Town

Mar 8

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This is the third part of our three-part local domination symphony. You pay to be on Google or Yahoo. In other words, you pay to play. Let’s look at sponsored links.

They are usually on the right side of the page and sometimes going across the top of the page.

Again, these are not organic or free results. These are the paid results. I have to tell you that the statistics show that searchers are three times more likely to click on the organic results over the sponsored results, but that being said, paid search is still a way to get on that front page. Organic search takes times and energy, while pay-per-click and other sponsored links are quick. But, you just have to pay the price.

How do you set up pay-per-click?

You’ll need to open up a Google or Yahoo account. After that you’ll need to activate the adwords part of it, and fund it. You fund it with a credit card. Then you can start creating ads and designating your daily budget. You decide how much you want to spend on a daily basis. Your ads were assigned a quality score that will determine how much you are going to need to pay to be on that first page. When searchers click on your ad, you pay Google. The clicks can cost you anywhere from $0.05 to $10 depending on what the keyword phrase is you are optimizing for. If you are optimizing for something like “chiropractor in Chicago,” you’ll pay about $1 per click. If you are optimizing for “back pain relief,” you’ll be paying about $6 per click. However, if you are optimizing for “arthritis relief” (sometimes you can optimize for that, but not always), you’ll pay up to $7 or $8 per click for that. So, the cost depends on how frequently the keyword is searched and how good your quality scores are.

Let’s look at pay-per-click a little closer. Back to the first page of Google and our Miami chiropractor. Notice the sponsored links. If you were to click on the link, you would be taken to the doctor’s web page. And every time someone clicks, the doctor is going to get charged. The idea is that by drawing someone to your website, if you have a good website, that person is going to say, “Hey, I want to go to see that doctor!”

Again, if you don’t know anything about how to set up this type of thing, we have a free ten-part course,The Ten Essentials of chiropractic internet marketing. Just go to http://www.chiropracticmarketingtoday.com and download it. It walks you through how to set up your first campaign in adwords. Take advantage of this free course, if you haven’t ever done this before, before you set up a pay-per-click campaign and start spending your money.

Let’s recap: You’ve read about Google maps (the 7-pack), organic search (the free, but time consuming results), on-page factors (the things you can do on your website), off-page factors (the things you can do for your website to give it authority), the links coming into your site, and the age of your website. And, finally we’ve learned about paying to get on the front page through adwords and pay-per-click.

Next Steps: You need to start cultivating your website, developing your property so that it becomes more and more relevant. If you act soon, you are going to be able to rise above those chiropractors that are currently on the front page because most of them don’t know why they are there.

You need to create and continue to create content (quality content), and you need to optimize that content with keywords. Optimizing the content means that you need to make it relevant. You need to have the right chiropractic keywords, you need to have the pertinent topics, and you need to optimize your entire website with the on-page factors you’ve just read about. Then you’ll need to get those backlinks (the more the better).

In future articles and posts I will be going into great detail on exactly how to accomplish these steps and dominate the internet in your town.

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Chiropractic Marketing: Organic Search

Mar 5

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This is part two of my three part series on how to own the internet in your town!

Organic search:

Again, organic search results are the regular search results that come right underneath that 7-pack. They are also called the “free results,” but let me tell you, they’re not free! They take a heck of a lot of work, and it’s going to take more and more work in the future to stay in the organic results. There are two components to organic search, on-page factors and off-page factors.

Electronic Eye RobotLet’s talk about the on-page factors first. Google and Yahoo have these “things” that they call Bots that function somewhat robotically. A Google Bot, for example, will go and search for content on your website. It wants to find out what your website is about. It wants to see if your website is relevant enough to be featured when someone types some keyword, in the google search box. So, the Google Bot goes out and the very first thing it looks at is the content of your website.

Google has decided there are certain words that should be on the website of a chiropractor or chiropractic clinic. The Google Bot will look at the content and then at the title of your website. It will look at the address (the URL that you type into the www part of your website). It is going to look at your headings and the description of your website. It is going to look at your pages to see what’s on them, and it’s also going to “crawl” the text to find out what it’s about. In order to have the Google Bot think that your website is relevant and, therefore, worthy of being put up there in the search results, the on-page factors are one of the things it looks at. Therefore, you want to make sure you have good content on your pages. If you’re a chiropractor, you want to have good chiropractic headings and a lot of chiropractic terms. You want your web pages to match what the Google Bot and the Yahoo Bot think your website should be about. Again, these are on-page factors.

Off-page factors, on the other hand, are all about things that are not on your website, or are off your website. When we talk about off-page factors, we are talking about the “popularity” of your website, the “authority” of your website, and how your page ranks compared to other pages. Google and other search engines determine this by what sites are linking to your website. Which is to say, what links are coming into your website.

Let’s look at an example of a website that links back to another website. If you have a link on your website and it goes out to Super Supplements, you are giving Super Supplements what we call “link juice.” Super Supplements is benefiting from that link. If Super Supplements linked to your website, Super Supplements would be giving your website some “link juice.” So, the “backlinks” that are beneficial to you are the links coming into your website.

Backlinks are very important factors in Google’s decision whether or not to show you on that front page. Google will determine the quality of those links, where they are coming from, i.e., which website, and the total number of the links in order to decide how relevant your website is. Therefore, the more backlinks you have, and the more backlinks you have from “authority” websites, the better.

Another important off-page factor is domain age. The longer you have had a domain, the better. It makes your website more valid in Google’s eyes. Why would Google put up a brand new website on the first page when there’s a website that’s been around for 10 years? Google is looking at domain age as experience. Unfortunately, there’s not too much you can do about that. Either you have an older domain or you don’t. But, it is still an off-page factor that is considered.

offpagefactors

Let’s tie it together. You have your on-page factors, i.e., website title, heading, pages, text. Then you have website #1, website #2, and website #3 all linking in to your website. These are the backlinks. These are the things that are going to give your website authority in the eyes of the Google Bot. Obviously, the more links you have coming in, and the quality of those links, the more relevant you are going to seem to Google. So, we want to develop a system to start creating backlinks and start having people link to us. One of the ways we do that by having great content on our website, the kind of content that people want to link to. Other ways are a topic for another post.

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How to Dominate the Internet in Your Town

Mar 3

Posted by admin in chiropractic marketing | No Comments

The first question we need to ask is why is it important to dominate Google, or any of the search engines today?

The latest statistics answer that question. There are over one billion local searches being done every day and local Internet search is going up by 50% per year. This is big news! In fact, it is now estimated that 85% of adults in the United States use the Internet when they want to learn about something and before they purchase a product or service.

In other words, there are a lot of people out there searching and this trend is going to continue.

So, how you are doing on Google? Don’t know? In order for you to find out, type in the name of your city, followed by a keyword, e.g., Miami chiropractor, and then start searching through the results to see where you show up. This is a good starting point because it lets us know where we have to go.

The number of practicing chiropractors will increase 20% over the next ten years according to the projections of The Bureau of Labor Statistics.

This means that the competition for the same patients is going to get even tougher. That’s why it is going to be important for you to start getting your head around this thing called “Internet marketing,” and get really good at it. Otherwise, you are going to be at a tremendous disadvantage. This is a huge trend, and it’s not going to be slowing down anytime soon.

googleforchiroeco

There are three ways that your website can show up on the front page of the search engines. The first is the local search or Google maps (or Yahoo maps or Yahoo local). The next is the organic search. This is the regular search results or the results that come right underneath that little 7-pack of addresses and map locations. The third way to get on the front page of Google and the other search engines is through sponsored ads or pay-per-click ads. It’s basically paying to get on that first page. It’s similar to paying to be in the phone book.

In this article I will talk about how to get your business listed in the local maps.

googlemapschiroeco

Google maps:

What it is? Where it is? And, what are its components? Let’s take a look at the Web and an example of a local map, a local search.

Here is a Google search for “Miami chiropractor.” We’ve already done the search, and here’s what we see first, the Google maps. This is the 7-pack. Each one of the pins represents one chiropractor. So, for Miami chiropractor, these seven lucky doctors are able to be on the top of the first page. Google calls these, local business listings. Notice that it gives the website, the phone number, and a thing called “reviews.” Reviews are very important to google. All other things being equal, the one with the most reviews wins. Optimizing your local business listing is essential if you want to be on the front page of google maps!

In order to optimize your “local business listing” you will need a google account.
Once you have created your account you can claim your business. If you are unfamiliar with how to do this, my company, Chiropractic Masters has put together a free 10 part video course, Ten Essentials of chiropractic internet marketing, available on our website. These videos talk about the 10 essential aspects of chiropractic internet marketing and they walk you through, step by step, how to sign up for various accounts, One of the videos teaches you how to claim your business listing.

Once you have claimed your listing there are three vital areas you will want to focus on to optimize your listing. These are the description of your business, the reviews and the web pages or citations.

The description of your business: This is where you want to put some keywords that are related to chiropractic as well as “yourcity” chiropractor as part of the description. Don’t skimp on the description! The more information you give google the better. Make it long and detailed.

Reviews: Google gathers reviews from all over the internet so start asking patients to give you reviews on various different sites including the google maps site. Some popular review sites are citysearch, yelp, dexknows, and insiderpages. The more reviews you have, the more valuable you look to Google because people are writing about you, local people are writing things about you and reviewing you. To be honest, it doesn?t even matter if you have a lot of bad reviews. Obviously, it?s not good for the business, but to Google reviews are review, and the more, the better.

Web pages: Google looks for one more thing, and that is the number of webpages that mention you. These can be pages from your own site but also pages across the internet that mention you with your address and phone number. A great way to get citations are to apply to local directories. The more you add, the more important you look to Google, and the more authority you have. It takes time for Google to ?nd them, but once it does, Google will add them to your business listing.

To summarize, you want to begin your domination of the front page by getting into and moving up in the 7- pack. To do this you need to be working on these three sections for Google maps: reviews, citations, and the detail section.

In future articles I will be covering the other two ways to get on the front page of google, organic search and pay per click advertising.

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Chiropractic Masters Releases New Chiropractic Marketing Video Course

Oct 4

Posted by admin in chiropractic internet marketing, chiropractic marketing | No Comments

Dr. Jamie Phillips and the ChiropracticMasters Team, have just put together an outstanding free Chiropractic internet marketing course that is designed to help chiropractors or any doctors, dentists or professionals for that matter, get a handle on how to market their practices these changing times.

Dr. Phillilps States “that it is time for chiropractors to wake up!” The goal of the ten part free course is to teach the the basic essentials needed to succeed online.

“There is a huge change going on in chiropractic marketing and we are right in the thick of it. It will harder and harder to be able to dominate the first page of google in the future. “Smart Doctors are acting now,” says Dr Phillips.

Get your free copy of the video course, Ten Essentials of Internet Marketing, just sign up right here!. bigredarrowclearsideways

Contact Information

Chriopractic Masters
CA
Phone: (805) 705-7040
Email: info@chiropracticmasters.com
Visit Website

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Chiropractic Internet Marketing: Jing video blogging part 2

Sep 27

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In this episode of chiropractic internet marketing I will walk you step by step through how to do a short Jing video blog episode. Try it out!

Watch it here or you can watch the high quality version click here: chiropracticmasters Jing part 2. Just click the HQ button.

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Chiropractic Marketing Today

May 9

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We open with a conversation aboout the state of chiropractic today. Where are we heading as a group, how do we want to lead into the future, what are our choices as to approach to marketing our centers and clinics? All will be discussed here! Lets get “cracking”.

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