Technorati Tags: Build to Sell, new books, small business

This is the third part of our three-part local domination symphony. You pay to be on Google or Yahoo. In other words, you pay to play. Let’s look at sponsored links.

They are usually on the right side of the page and sometimes going across the top of the page.

Again, these are not organic or free results. These are the paid results. I have to tell you that the statistics show that searchers are three times more likely to click on the organic results over the sponsored results, but that being said, paid search is still a way to get on that front page. Organic search takes times and energy, while pay-per-click and other sponsored links are quick. But, you just have to pay the price.

How do you set up pay-per-click?

You’ll need to open up a Google or Yahoo account. After that you’ll need to activate the adwords part of it, and fund it. You fund it with a credit card. Then you can start creating ads and designating your daily budget. You decide how much you want to spend on a daily basis. Your ads were assigned a quality score that will determine how much you are going to need to pay to be on that first page. When searchers click on your ad, you pay Google. The clicks can cost you anywhere from $0.05 to $10 depending on what the keyword phrase is you are optimizing for. If you are optimizing for something like “chiropractor in Chicago,” you’ll pay about $1 per click. If you are optimizing for “back pain relief,” you’ll be paying about $6 per click. However, if you are optimizing for “arthritis relief” (sometimes you can optimize for that, but not always), you’ll pay up to $7 or $8 per click for that. So, the cost depends on how frequently the keyword is searched and how good your quality scores are.

Let’s look at pay-per-click a little closer. Back to the first page of Google and our Miami chiropractor. Notice the sponsored links. If you were to click on the link, you would be taken to the doctor’s web page. And every time someone clicks, the doctor is going to get charged. The idea is that by drawing someone to your website, if you have a good website, that person is going to say, “Hey, I want to go to see that doctor!”

Again, if you don’t know anything about how to set up this type of thing, we have a free ten-part course,The Ten Essentials of Chiropractic Internet Marketing. Just go to http://www.chiropracticmarketingtoday.com and download it. It walks you through how to set up your first campaign in adwords. Take advantage of this free course, if you haven’t ever done this before, before you set up a pay-per-click campaign and start spending your money.

Let’s recap: You’ve read about Google maps (the 7-pack), organic search (the free, but time consuming results), on-page factors (the things you can do on your website), off-page factors (the things you can do for your website to give it authority), the links coming into your site, and the age of your website. And, finally we’ve learned about paying to get on the front page through adwords and pay-per-click.

Next Steps: You need to start cultivating your website, developing your property so that it becomes more and more relevant. If you act soon, you are going to be able to rise above those chiropractors that are currently on the front page because most of them don’t know why they are there.

You need to create and continue to create content (quality content), and you need to optimize that content with keywords. Optimizing the content means that you need to make it relevant. You need to have the right chiropractic keywords, you need to have the pertinent topics, and you need to optimize your entire website with the on-page factors you’ve just read about. Then you’ll need to get those backlinks (the more the better).

In future articles and posts I will be going into great detail on exactly how to accomplish these steps and dominate the internet in your town.

Technorati Tags: adwords, chiropractic marketing, PPC for chiropractors

This is part two of my three part series on how to own the internet in your town!

Organic search:

Again, organic search results are the regular search results that come right underneath that 7-pack. They are also called the “free results,” but let me tell you, they’re not free! They take a heck of a lot of work, and it’s going to take more and more work in the future to stay in the organic results. There are two components to organic search, on-page factors and off-page factors.

Let’s talk about the on-page factors first. Google and Yahoo have these “things” that they call Bots that function somewhat robotically. A Google Bot, for example, will go and search for content on your website. It wants to find out what your website is about. It wants to see if your website is relevant enough to be featured when someone types some keyword, in the google search box. So, the Google Bot goes out and the very first thing it looks at is the content of your website.

Google has decided there are certain words that should be on the website of a chiropractor or chiropractic clinic. The Google Bot will look at the content and then at the title of your website. It will look at the address (the URL that you type into the www part of your website). It is going to look at your headings and the description of your website. It is going to look at your pages to see what’s on them, and it’s also going to “crawl” the text to find out what it’s about. In order to have the Google Bot think that your website is relevant and, therefore, worthy of being put up there in the search results, the on-page factors are one of the things it looks at. Therefore, you want to make sure you have good content on your pages. If you’re a chiropractor, you want to have good chiropractic headings and a lot of chiropractic terms. You want your web pages to match what the Google Bot and the Yahoo Bot think your website should be about. Again, these are on-page factors.

Off-page factors, on the other hand, are all about things that are not on your website, or are off your website. When we talk about off-page factors, we are talking about the “popularity” of your website, the “authority” of your website, and how your page ranks compared to other pages. Google and other search engines determine this by what sites are linking to your website. Which is to say, what links are coming into your website.

Let’s look at an example of a website that links back to another website. If you have a link on your website and it goes out to Super Supplements, you are giving Super Supplements what we call “link juice.” Super Supplements is benefiting from that link. If Super Supplements linked to your website, Super Supplements would be giving your website some “link juice.” So, the “backlinks” that are beneficial to you are the links coming into your website.

Backlinks are very important factors in Google’s decision whether or not to show you on that front page. Google will determine the quality of those links, where they are coming from, i.e., which website, and the total number of the links in order to decide how relevant your website is. Therefore, the more backlinks you have, and the more backlinks you have from “authority” websites, the better.

Another important off-page factor is domain age. The longer you have had a domain, the better. It makes your website more valid in Google’s eyes. Why would Google put up a brand new website on the first page when there’s a website that’s been around for 10 years? Google is looking at domain age as experience. Unfortunately, there’s not too much you can do about that. Either you have an older domain or you don’t. But, it is still an off-page factor that is considered.

Let’s tie it together. You have your on-page factors, i.e., website title, heading, pages, text. Then you have website #1, website #2, and website #3 all linking in to your website. These are the backlinks. These are the things that are going to give your website authority in the eyes of the Google Bot. Obviously, the more links you have coming in, and the quality of those links, the more relevant you are going to seem to Google. So, we want to develop a system to start creating backlinks and start having people link to us. One of the ways we do that by having great content on our website, the kind of content that people want to link to. Other ways are a topic for another post.

Technorati Tags: backlining, chiropractic marketing, google local search, off-page factors, on-page factors

The first question we need to ask is why is it important to dominate Google, or any of the search engines today?

The latest statistics answer that question. There are over one billion local searches being done every day and local Internet search is going up by 50% per year. This is big news! In fact, it is now estimated that 85% of adults in the United States use the Internet when they want to learn about something and before they purchase a product or service.

In other words, there are a lot of people out there searching and this trend is going to continue.

So, how you are doing on Google? Don’t know? In order for you to find out, type in the name of your city, followed by a keyword, e.g., Miami chiropractor, and then start searching through the results to see where you show up. This is a good starting point because it lets us know where we have to go.

The number of practicing chiropractors will increase 20% over the next ten years according to the projections of The Bureau of Labor Statistics.

This means that the competition for the same patients is going to get even tougher. That’s why it is going to be important for you to start getting your head around this thing called “Internet marketing,” and get really good at it. Otherwise, you are going to be at a tremendous disadvantage. This is a huge trend, and it’s not going to be slowing down anytime soon.

There are three ways that your website can show up on the front page of the search engines. The first is the local search or Google maps (or Yahoo maps or Yahoo local). The next is the organic search. This is the regular search results or the results that come right underneath that little 7-pack of addresses and map locations. The third way to get on the front page of Google and the other search engines is through sponsored ads or pay-per-click ads. It’s basically paying to get on that first page. It’s similar to paying to be in the phone book.

In this article I will talk about how to get your business listed in the local maps.

Google maps:

What it is? Where it is? And, what are its components? Let’s take a look at the Web and an example of a local map, a local search.

Here is a Google search for “Miami chiropractor.” We’ve already done the search, and here’s what we see first, the Google maps. This is the 7-pack. Each one of the pins represents one chiropractor. So, for Miami chiropractor, these seven lucky doctors are able to be on the top of the first page. Google calls these, local business listings. Notice that it gives the website, the phone number, and a thing called “reviews.” Reviews are very important to google. All other things being equal, the one with the most reviews wins. Optimizing your local business listing is essential if you want to be on the front page of google maps!

In order to optimize your “local business listing” you will need a google account.
Once you have created your account you can claim your business. If you are unfamiliar with how to do this, my company, Chiropractic Masters has put together a free 10 part video course, Ten Essentials of Chiropractic Internet Marketing, available on our website. These videos talk about the 10 essential aspects of chiropractic internet marketing and they walk you through, step by step, how to sign up for various accounts, One of the videos teaches you how to claim your business listing.

Once you have claimed your listing there are three vital areas you will want to focus on to optimize your listing. These are the description of your business, the reviews and the web pages or citations.

The description of your business: This is where you want to put some keywords that are related to chiropractic as well as “yourcity” chiropractor as part of the description. Don’t skimp on the description! The more information you give google the better. Make it long and detailed.

Reviews: Google gathers reviews from all over the internet so start asking patients to give you reviews on various different sites including the google maps site. Some popular review sites are citysearch, yelp, dexknows, and insiderpages. The more reviews you have, the more valuable you look to Google because people are writing about you, local people are writing things about you and reviewing you. To be honest, it doesn?t even matter if you have a lot of bad reviews. Obviously, it?s not good for the business, but to Google reviews are review, and the more, the better.

Web pages: Google looks for one more thing, and that is the number of webpages that mention you. These can be pages from your own site but also pages across the internet that mention you with your address and phone number. A great way to get citations are to apply to local directories. The more you add, the more important you look to Google, and the more authority you have. It takes time for Google to ?nd them, but once it does, Google will add them to your business listing.

To summarize, you want to begin your domination of the front page by getting into and moving up in the 7- pack. To do this you need to be working on these three sections for Google maps: reviews, citations, and the detail section.

In future articles I will be covering the other two ways to get on the front page of google, organic search and pay per click advertising.

Technorati Tags: chiropractic marketing, google local, google maps, internet marketing

Making Chiropractic Marketing Easy – Systematizing Your Marketing
Filed under marketing, marketing systems

Most of us didn’t start our chiropractic practice so we could do marketing all day. We started our chiropractic business because we knew we could help people, and that’s all most of us want to do.

However, most of us quickly learned that our practice isn’t going anywhere without marketing. When we do market our practice we ultimately help more people. You can be the best chiropractor in your state, but if people don’t know about you and you aren’t treating them it doesn’t do much good.

Intuitively we know that marketing is a good thing to do, we just don’t want to do it. I find this truth to be universal for entrepreneurs in healthcare across the board, not just chiropractors. The easiest and best way to make marketing an easy and effortless event is to create automated systems and processes, so the marketing happens even if you don’t feel like doing it.

Let’s talk about creating chiropractic marketing systems in a little more detail. Fundamentally, understanding this process is key to generating more income and increasing the size of your practice.

When I talk about chiropractic marketing systems I’m talking about taking action using a planned, ordered procedure. A marketing system is a methodical and fairly automated way to communicate with patients and prospects. The goal of implementing a “systemized marketing procedure” is to create a disciplined and organized approach to marketing. Marketing needs to be done, but you shouldn’t have to spend all day every day stressing about it. When the procedures are automated you can easily teach someone else to do them and ensure your connect with your clients on a consistent basis.

There are several reasons (let’s call them what they are – excuses) for not doing any marketing. Here are some of the top excuses we hear from our coaching clients:
“I don’t do marketing because…”

1. I hate it
2. Because I don’t know how to
3. Marketing is boring
4. I’m too busy
5. It doesn’t work
6. It’s too expensive
7. People don’t like to be sold to. My business will come naturally.

Whether you love to market your chiropractic practice or not, putting systems in place so your marketing is done in a consistent and effortless manner ensures it happens – even when you are super busy or just don’t feel like it!

Here are a couple of tips to creating your own chiropractic marketing systems:

1. Put one system in place at a time. Get one down and then start another.
2. Schedule time each week to work on growing your business. Have a calendar system you use, such as Google calendar, and stick to it.
3. If there are things you really don’t want to do, have someone else do them. Hire a virtual assistant, do a trade with someone, have a high school student or intern at the local college help you out.
4. An example of a marketing system could be sending post cards to clients on their birthdays. How can you do this? Ask for their date of birth in your introductory paperwork. Enter it into a simple spreadsheet like excel, or use an automated system like www.sendoutcards.com. You can choose a card at the beginning of each year and set the system up to automatically send the week before your client’s birthday – without your involvement each week. Your involvement consists of asking for their birth day during the initial paperwork, and then making sure it gets keyed into the system. Perhaps someone does this for you every Friday, or the last Friday of the month. You decide what works for you. Whatever you decide put it in your calendar!

Look for other ways to create systems in your practice. Again, the key is doing one thing at a time. Master the one thing, THEN move on. Systemizing your chiropractic marketing not only ensures it will get done each month (or week), but it allows you to set up your business the way YOU want it set up, and then you can teach someone else to do it. Again, the way YOU want it done.

Dr. Jamie Phillips and the ChiropracticMasters Team, have just put together an outstanding free Chiropractic internet marketing course that is designed to help chiropractors or any doctors, dentists or professionals for that matter, get a handle on how to market their practices these changing times.

Dr. Phillilps States “that it is time for chiropractors to wake up!” The goal of the ten part free course is to teach the the basic essentials needed to succeed online.

“There is a huge change going on in chiropractic marketing and we are right in the thick of it. It will harder and harder to be able to dominate the first page of google in the future. “Smart Doctors are acting now,” says Dr Phillips.

Get your free copy of the video course, Ten Essentials of Internet Marketing, just sign up right here!.

Contact Information

Chriopractic Masters
CA
Phone: (805) 705-7040
Email: info@chiropracticmasters.com
Visit Website

Technorati Tags: chiropractic internet marketing,, chiropractic marketing

Hi, Dr. Jamie Phillips here, I wanted to let you know about a piece of free video screen capture software you can download and start video-blogging on your blogs to your patients. This is very cool and easy. I’ve walked you through exactly how to do it. Why video blogging, you ask? Well, videos are the hottest way to communicate on the internet right now, and with a video blog post you really only have to write a couple of lines of text, so you get the power of video and you don’t have to write much, sweet! You can’t get this information anywhere else. So over the next four posts I will be laying out how to do this. Now this is free software, it does not have all the functionality of of some of the software you pay for. I have a Mac and use a screen-capture software called Screenflow and if you have windows there is a great screen capture piece of software called Camtasia (this is by the Techsmith company the same company that makes the free software in the following videos).

By the way, if you don’t know how to set up a blog go to our home page and sign up for our free course The Ten Essentials of Chiropractic Internet Marketing.

Anyway this software is free and easy, see how you like it. Learn the technique and you can upgrade in the future. I hope you enjoy the information. If you like the videos please comment and you can always hit the 5 star button on YouTube to give us a boost. Please feel free to comment on this post also, we love comments. Good luck and get out there and try this, it’s fun and powerful. You will really start to develop a leadership role in your communities using this technique.

The one drawback is that you can’t upload the videos to YouTube in the “flash” format. You need to convert the videos to another format in order to use them on YouTube. YouTube has a free converter download. But this is an advanced topic. First, just follow my videos and play with some posts. Get the hang of the technique. Once you feel confident, we will move on to more advanced strategies.

Here is part one: To watch in high quality go here: Chiropractic Internet Marketing, Jing part 1 and click the HQ button.

Technorati Tags: chiropractic internet marketing,, Jing project, viedo blogging

In this episode of chiropractic internet marketing I will walk you step by step through how to do a short Jing video blog episode. Try it out!

Watch it here or you can watch the high quality version click here: chiropracticmasters Jing part 2. Just click the HQ button.

Technorati Tags: chiropractic marketing, Jing video blogging